Day: September 16, 2025

Functional Personas With AI: A Lean, Practical Workflow

Functional Personas With AI: A Lean, Practical Workflow Functional Personas With AI: A Lean, Practical Workflow Paul Boag 2025-09-16T08:00:00+00:00 2025-09-17T15:02:45+00:00 Traditional personas suck for UX work. They obsess over marketing metrics like age, income, and job titles while missing what actually matters in design: what people are trying to accomplish. Functional personas, on the other…

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